Marico Yesterday and Today

About Marico:

A leading Indian group operating in Consumer Products Aesthetic Services Global Ayurvedics business FY 2004-05 Turnover ~ Rs.10 billion (USD 230 Million) 12 brands and extensions with leadership in respective categories Parachute, Parachute Advansed, Parachute Sampoorna, Saffola, Sweekar, Parachute Jasmine & Rose, Hair & Care, Shanti, Mediker, Oil of Malabar, Mealmaker, Sil, Revive, Silknshine The Overseas Sales franchise of Marico's branded FMCG products One of the largest amongst Indian Companies Marico's own manufacturing facilities are located at Goa, Kanjikode, Jalgaon, Saswad, Pondicherry, Dehradun and Daman Supported by subcontracting units In Bangladesh, Marico operates through Marico Bangladesh Limited, a wholly owned subsidiary Manufacturing facility at Mouchak, near Gazipur

Marico - Then and Now:
To understand how far Marico has come, all you need to do is take a look at what we inherited.

MARICO YESTERDAY (1991)	MARICO TODAY (2005)
A sales turnover of Rs. 1059 million	A sales turnover of Rs. 10128 million
Profit after tax of Rs. 24 million	Profit after tax of Rs. 701 million
Net worth of Rs.33 million	Net worth of Rs.2169 million
Two products with brand names - Parachute and Saffola	12 Brands, 3 of which are Market Leaders
Two factories - a coconut oil plant at Sewree, Bombay and a safflower refining plant (which has been shut down since) at Mazgaon, Bombay.	7 Factories and sub - contract facilities
Around 400 employees representing the blue collared work force, staff and managers.	A total strength of around 1000 members

Business Model and Organization:
Marico's business model is based on focused growth across all its brands and territories driven by continuously improving value propositions to consumers, market expansion and widening of retail reach. Marico aims to be the leader in each of the businesses; by heightened sensitivity to consumer needs, setting new standards in the delivery and quality of products and services through processes of continuous learning and improvement. The model ensures that Marico is present in unique / ethnic Indian Product or Services categories where typical MNCs would not be strong. Therefore, Marico does not, unlike many other Indian FMCG Companies, get caught in MNC cross fires.

Marico is a professionally managed Company that has built for itself a stimulating work culture that empowers people, promotes team building and encourages new ideas. This has, over the years, enabled Marico to grow its stature as one of the few successful Indian FMCG Companies. Marico was awarded the National Award for outstanding work in HRD by National HRD Network in 1994 as also the award for Top Performing Global Growth Company from India at the World Economic Forum in 1997. Marico aims to be the leader in each of the businesses; by heightened sensitivity to consumer needs, setting new standards in the delivery and quality of products and services through processes of continuous learning and improvement.