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Kaya Skin Clinic |
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The Indian Skin care solutions business is growing fast with
increased awareness and demand for cosmetic enhancement.
With advancements in medical technology, safe and effective
procedures are available that enhance the look and feel of
the skin. Kaya Skin Clinic offers scientific, unisex
dermatological procedures most of them using US FDA approved
technology in an environment that is serene and Zen-like.
Kaya thus offers an ideal combination of aesthetic and
clinical care.
'Kaya' was an entrepreneurial leap of faith marking Marico's
entry into skin care solutions business. It was a true
reflection of uncommon sense for a company in hair care
products to move, instead of merely logical product
extensions, straight into skin care services. It attempted
to leverage Marico's strengths in the Personal Care business
and in-depth understanding of the needs of the Indian
consumer and her/his desire to enhance her/his natural
beauty with the best cosmetic dermatology procedures
available internationally.
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Kaya Limited is now recognized as a pioneer in
skin care and has become a benchmark for
efficacy and client care. In just over 4 years,
Kaya now spans 57 Skin Clinics in 20 Indian
cities, in addition to the 9 in Middle East.
Over 350,000 delighted customers now pledge
their trust in Kaya. |
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Kaya Limited seeks to create a differentiation as a
corporate service provider offering safe, efficacious and
credible Skin Care services range through its Skin Clinics
at multiple locations. This would be in contrast with the
large number of small 'singular' clinics currently present
in this segment.
Kaya targets high-end customers in Sec A-1 and A-2 with age
group of 18-50 years across metros and mini metros in the
country. The objective is to provide result-oriented,
personalized, non-surgical skin solutions in a serene Zen
like environment.
With In-clinic workshops, Radio Buzz, Press Activities,
sophisticated TV and print advertising, new launches like
the Bridal packages and Meso Glow, Kaya has re-defined the
marketing approach.
