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Parachute Jasmine |
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Parachute Jasmine is a light, fragrant oil that can be used everyday to nourish and sytle your hair. It has the goodness of pure coconut oil and the essence of fragrant jasmine to give you healthy, non-sticky, free flowing and fragrant hair.
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 Evolution:
Traditional hair oils, while delivering nourishment, left hair feeling sticky and smelly. With the evolution of style and fashion, social sanction for oily “chipku” hair is rapidly on the wane. Research among hair oil users indicated a strong level of dissatisfaction with the odour and stickiness of hair after using traditional hair oils.
In order to address this need, Parachute Jasmine was designed as a hair oil that gave a consumer the ideal blend |
of nourishment and sensorials delivered through a completely non-sticky format with a lingering fragrance. This makes it great post-wash oil, which leaves the hair nourished, yet fragrant and free-flowing.
The Parachute Jasmine Woman:
The Parachute Jasmine woman is between 18 – 24 years is confident and progressive yet has her roots in traditional values and culture. Though she faces the challenges of the modern world confidently, she takes the best out of tradition and blends it to suit her modern needs.
The Heady Smell Of Success:
Parachute Jasmine is the most successful new brand launch from Marico's stable in the recent past. The strong product proposition backed by insightful communication, strong distribution and activation support has seen dynamic growth with 63% CAGR in the past 4 years. It is now a strong No. 2 player in the growing VACNO (Value Added Coconut Oil) Sensorial sub-category with a 30%* market share. (*A.C Nielsen Nov 05).
