Marico’s Hair & Care, a pleasantly perfumed non-sticky hair oil is a strong brand in its category. It is positioned on the platform of being the lightest perfumed hair oil offering both “Style & Nourishment”. Hair & Care is upto 50% non sticky than any other hair oil & is enriched with “Herbal Proteins”, which nourishes hair with their natural goodness. Herbal Proteins are extracted from Neem & Tulsi, a process patented by Marico.
Evolution:
Launched in 1990, in the non-sticky hair oil category, Marico's Hair & Care is consistently maintaining a steady market share.
Our Consumers:
Marico's Hair & Care has always appealed to both men and women of all age groups, but the primary user set has always been those in the younger age group. The brand is popular among both the urban and rural sections of India.
Contributors to Marico's Hair & Care's success:
Marico's Hair & Care has been the innovator in packaging for this category. Packed in a modern looking unbreakable bottle, it has been continuously innovating itself and successfully differentiated itself vis-a-vis other players in the market.
Hair & Care also extended itself into more modern formats of hair care which includes Silk-N-Shine, a post wash hair conditioner with goodness of fruit vitamins.
